Wonka Bar: Why and when was the Nestle chocolate discontinued? (2024)

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Wonka Bar: Why and when was the Nestle chocolate discontinued? ›

In 1988, the Wonka brand was sold to Nestlé. In 2005, when Charlie and the Chocolate Factory premiered, demand for the bars were again high, but the bars became discontinued once the demand died off, in January 2010.

These bars were discontinued in January 2010 due to poor sales.

The cessation of the Wonka brand was due to the impending sale of branding rights to the Ferrero Group. To promote the upcoming film Wonka, Ferrara revived the Wonka brand name for promotional "Magic Hat Gummies".

Nestle has confirmed it has discontinued Yorkie Orange chocolate bars from its range, much to the disappointment of fans. The food and drink company is well known for a range of products including Kit Kat, Smarties, Nesquik and Nescafe coffee.

When Wonka begins selling his magical chocolates in an open plaza right outside the cartel storefronts, the cartel boss calls the police, who order Wonka to stop selling in the plaza because he's “disrupting the trade of other businesses.”

Wonka, the owner of the chocolate factory, had fired all his workers because he found some spies among them who stole his secret chocolate recipes. Because he didn't trust them anymore, Mr. Wonka let all the workers go and shut the factory.

The company's response, regrettably, was noncommittal and sounds like they basically have no plans for a re-release. Given the usual timelines for product launches, it's very unlikely we'll see the iconic Wonka Bar making a comeback for this year's film release...

A petition urging Ferrero (who also owns the Nestle's U.S. confectionary business) to re-release Wonka Bars. But, the company's response so far, regrettably, is noncommittal and it sounds like they basically have no plans for a re-release.

You'll find Nestlé chocolates, biscuits, and confectionery all over the world. In fact, some of our most-loved treats are unique to certain countries. No matter where you are, there's a sweet Nestlé treat to indulge in.

In chapter 11, aptly named The Miracle, Charlie finds a dollar bill in the snow. He uses the dollar to buy a Wonka candy bar for 10 cents. After gobbling the candy bar, he purchases another. This is the miracle moment - inside the plain wrapper of the second bar.

Why is Nestle getting cancelled? ›

In 2021, Nestlé was named in a class action lawsuit filed by eight former child slaves from Mali who alleged that the company aided and abetted their enslavement on cocoa plantations in Ivory Coast.

Discontinued UK chocolates and sweets

While some Cadbury lovers also discovered for the first time in the lead-up to Easter 2024, that Dairy Milk Egg 'n' Spoons had also been discontinued (back in 2023). Dairy Milk Orange and Mint Crisps chocolate bars have also been discontinued by Cadbury in 2024.

Nestle is axing its iconic Caramac bar and described the move as "a difficult decision," but it's not the first time products we're familiar with on the confectionary aisle have been discontinued.

In 2005, when Charlie and the Chocolate Factory premiered, demand for the bars were again high, but the bars became discontinued once the demand died off, in January 2010. Ferrero Group currently owns the rights to the Wonka Bars name, bought from Nestlé, but by then, the bars were gone in the U.S.

It was not long before stores were selling the Wonka Bars at a discounted price, and Nestlé eventually discontinued the candy bars altogether. "Novelty is by its nature often short-term and Nestlé has reintroduced the Wonka brand a number of times," the company said in a statement, per The Grocer.

Charlie's drinking of the Fizzy Lifting Drinks amounted to theft, so he violated the contract and gets nothing. Wonka then dismisses them with a furious, "Good day, sir!" Grandpa Joe angrily berates him for destroying his grandson's hopes, but Wonka is unmoved and angrily dismisses him again.

The Willy Wonka Candy Factory was eventually bought by Nestle in 1988, according to The Christian Science Monitor. This means that Nerds are now produced by Nestle and not Wonka.

Charlie's Grandpa Joe reveals that Wonka had shut down the factory due to espionage from rival confectioners; production resumed three years later, but the factory remained closed to the public and the new workers are unknown.